SEO audits, on-page, technical, local & ecommerce optimization·11 lists
Audit your site completely: technical SEO, on-page, content quality, and backlinks. For deeper coverage on each area see the Technical SEO Checklist for infrastructure, the On-Page SEO Checklist for content optimisation, and the Off-Page SEO Checklist for backlinks and authority. The Website Audit Checklist is a broader version covering UX and conversion too.
Every on-page SEO factor you need to optimize for higher rankings: title tags, headers, content quality, images, schema markup, and more. For a full-site review use the SEO Audit Checklist. For server and infrastructure see the Technical SEO Checklist. The Off-Page SEO Checklist covers backlinks and authority, and the Mobile SEO Checklist handles responsive design.
Every technical SEO factor that affects how Google crawls, indexes, and ranks your site. Use this to audit and fix technical issues holding back your rankings.
Everything local businesses need to rank higher in Google Maps and local search results. Covers Google Business Profile, citations, reviews, and local content.
The complete SEO migration checklist for website redesigns, domain changes, and platform migrations. Protect your organic rankings before, during, and after the move.
A thorough website audit is the foundation of any successful SEO strategy. This checklist covers every critical area: technical health, on-page SEO, Core Web Vitals, mobile usability, security, and content quality: so you know exactly what to fix.
Ecommerce SEO is different from content SEO: you're optimizing thousands of product and category pages, faceted navigation, and a product feed that powers Google Shopping. This checklist covers the highest-impact items to audit before any ecommerce SEO campaign.
Expanding your website to target international markets requires a specific set of SEO actions beyond standard optimization. This international SEO checklist covers hreflang tags, site structure, content localization, currency/language targeting, and all technical requirements for global search visibility.
A companion to on-page SEO. Covers backlinks (quality, diversity, anchor profile), brand mentions, local citations, digital PR, disavow and toxic link management, E-E-A-T authority building, and competitor backlink analysis. Built from Google Search Central, Ahrefs, Semrush, Moz, Backlinko, and Search Engine Journal.
A mobile-first checklist covering Google's mobile indexing requirements, Core Web Vitals on mobile devices, mobile UX signals, and post-AMP page experience. Distinct from on-page SEO. Focused on what Googlebot Smartphone sees and what mobile users do.
An e-commerce SEO checklist tailored to Shopify stores. Covers Liquid themes, Sections, Markets, Hydrogen, and platform-specific quirks. Handles the duplicate-URL issue, robots.txt limitations, schema injection, mobile checkout, Shop Pay, and the GA4 + Customer Events tracking setup.
